Many think of R&D as rigidly directed to iterate a new product or improve old ones. But a different view holds that R&D can be a path to new value. It can shape customer expectations of quality and "what's next", directly impacting the customer experience and expanding...
Read More »
With the environment at the forefront of discussions today, green innovation has become a main focus of many businesses. But as startups consider how to manage their environmental footprint, the danger of greenwashing – disguising practices as eco-friendly when they aren’t – also begins to loom overhead.
Recommended Read The How’s and Whys of Business Innovation Innovation can take many forms. Product, business model, sales, and more. Here are some reminders of
Recommended Read Guarding Your R&D IP Your small business R&D can lead to significant IP that can drive your business growth for years. Developing a
Recommended Read Who Defines Your Company’s Reputation for Innovation? Innovation takes commitment, but who defines it for new businesses? There is a strong link between
Entrepreneurs are constantly on the lookout for the next big thing that will launch their startup into the stratosphere. Research and Development (R&D) plays a pivotal role in this quest for innovation. But what trends should savvy entrepreneurs keep an eye out for?
Recommended Read Don’t Confuse Creativity With Innovation Creativity is essential among entrepreneurs, but that’s just the start. You have to put in the work to
