The business world is always changing. Alongside normal competition for customers and new revenue, today’s world has seen unprecedented disruption in industries and economies across the globe. From tariffs and trade wars to natural disasters and COVID-19, companies have had to scramble to shore up existing product lines and introduce new products and services to …
The payback on R&D is not a linear relationship relative to revenue. In many cases, it may take years to see results for the viability of a new product or service, much less profitability. And it is not uncommon for those initial years to see no results at all resulting in a loss on invested …
The Pros and Cons of R&D
In today’s hyper-competitive world, new products and new services are paramount to a company’s survival. And with the exception of some commodified process manufacturing industry segments with narrow product portfolios, the R&D involved in developing new products can be expensive. Data from as recently as 2018 show that R&D spending was around $2 trillion USD. …
How Much Should You Be Spending on R&D?
Business innovation is a hot topic these days, especially in the age of disruptive forces like the COVID-19 virus. This latest disruption has impacted small and medium sized manufacturers, startups, and entrepreneurs. And many are looking for new products, services, partnerships, and business models to hang on to for survival, or to take advantage of …