Many new products and services fail because there …

Many new products and services fail because there is no market. But tapping into internal or external innovation sponsors can bring experienced leadership to the innovation process to help craft commercially viable products from the start.

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Five Key Characteristics Of A Commercially Viable Innovation Sponsor

Many new products and services fail because there is no market.  But tapping into internal or external innovation sponsors can bring experienced leadership to the innovation process to help craft commercially viable products from the start. ...

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